Kijun Times

Kijun Times 는 교내 영어잡지,신문 동아리 다양한 주제에 관한 이슈로 원고를 작성하며 영어 잡지를 만드는 동아리입니다.

매년 잡지 출판뿐만 아니라 자신의 진로와 관련된 개인기사, 모둠기사를 작성함으로써 영어 실력향상은 물론 주제에 제한이 없기 때문에 다양한 진로에 접목 가능합니다.


We are looking for a new journalist for The KIJUN TIMES.

Anyone can be a journalist for The KIJUN TIMES.


Nestle swallows Blue Bottle Coffee

이름 윤소연 등록일 17.09.15 조회수 607

Nestle swallows Blue Bottle Coffee

coffee being pouredImage copyrightGETTY IMAGES

Nestle has bought control of the California based speciality coffee business Blue Bottle Coffee.

The Swiss food and drink multi-national acquired a controlling stake for a reported price of $500m (£370m) .

With its Nescafe instant coffee and Nespresso brands, Nestle ranks as the world's biggest coffee company.

Blue Bottle takes it into the high end of the market, operating minimalist coffee bars, selling speciality roasted coffee and bottled coffee drinks.

It comes as demand grows among investors, as well as consumers, for speciality coffee.

Investors

The chief executive of Starbucks, Howard Schultz stepped down earlier this year to focus on building 1,000 new "Reserve" brand stores and aims to complement them with "roasteries" and tasting rooms.

And investor JAB Holdings has been acquiring a portfolio of coffee brands including Keurig Green Mountain, JDE (Jacobs Douwe Egberts) and Caribou Coffee.

The market for specialised coffee has also promoted a search for ever more rarefied beans. In August a blend of coffee, known as Esmeralda Geisha Canas Verdes Natural, was sold at the Best of Panama Specialty Coffee auction for £371 per pound, a new record.

Blue Bottle is catering for an increasingly sophisticated market. Its subscription service dispatches beans within 24 hours of roasting, and offers advice on concepts such as "de-gassing" and the coffee "bloom".

Growing fast

The business model is proving to work. Over this year Blue Bottle expects to double its number of outlets to 55, with stores across the US and in Tokyo.

It started life 15 years ago in Oakland, California and raised nearly $121m in funding from high-profile investors including Twitter co-founder Ev Williams, Fidelity and Google Ventures.

Nestle said that Blue Bottle would continue to operate as a standalone entity and that current management and employees would retain a minority stake.

이전글 Murdoch bid for Sky faces plurality and standards probe
다음글 Hurricane Irma wrecks Sir Richard Branson's Necker Island home