Both singer-actresses Suzy and Sulli have modeled for brands which have now been taken over by actress Park Shin-hye.
Suzy modeled for E-Land Group’s apparel brand ROEM before Park took over in January this year.
 | | (Roem) | While maintaining her long-running contract with French accessory brand Agatha, Park recently began modeling for Austrian jewelry maker Swarovski for the new season this fall. Sulli, a former member of S.M. Entertainment’s K-pop group f(x), had modeled for the brand before.
Although it may only be the matter of contract expiry dates, due to Park’s increasing presence following her on-screen roles in popular TV dramas such as “The Heirs (2013),” “Pinocchio (2014)” and “Doctors (2016),” it almost seems as if the brands made strategic judgment calls.
 | | (Swarovski) | Meanwhile, it appears that Suzy has nothing to worry about as the French jewelry house Didier Dubot opted to ink a deal with her in February replacing Gianna Jeon, or Jeon Ji-hyun, a highly recognized Korean actress with the 2015 President’s Accolade under her belt.
Sulli has recently taken on a role with clothes brand Thursday Island.
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